Actress Manami Hashimoto Named the Face of Next-Generation Regenerative Beauty Brand "DDS iPS-X" — The "multi-functional stem cell culture fluid" brand that captivated VVIPs at the Cannes Film Festival opens a new chapter with a three-product lineup

The Japan-born regenerative beauty brand iPS-X has, to date, centered its journey on the multi-functional skincare serum "DDS iPS-X." We are pleased to announce that, as a new step for the brand, actress Manami Hashimoto has been named the face of the brand. The announcement was made on July 28, 2026.

Through an ongoing partnership, we will share the world of iPS-X in Japan and abroad over the long term. Alongside the serum "DDS iPS-X" at the heart of the series, we will convey the brand’s appeal more richly through three forms, adding "DDS iPS Gel" and "DDS iPS Face Mask," both launched in July 2026.

The Background — Why Manami Hashimoto

"DDS iPS-X" is a Japan-born, next-generation regenerative beauty brand that gained an international platform as a special gifting product for VVIP guests at "Sakura in Cannes: Art and Beauty from Japan," held in Cannes, France, in May 2026. That stage, where the distinct contexts of "art," "history," and "regenerative beauty" intersected, became a symbolic occasion marking the start of DDS iPS-X's journey as a brand with a refined world view and cultural depth.

The brand has always valued the image of a woman who embodies such a way of living — renewing her authentic self with grace, unbound by the measures of age or era. While continuing to thrive at the forefront as an actress, Manami Hashimoto is admired across generations for combining down-to-earth charm with a poised, dignified presence. Because her commitment to caring for her day-to-day condition aligns with the values the brand aspires to, this appointment came to be.

Ms. Hashimoto resonated with the brand’s philosophy and gladly accepted the role. Going forward, she will share the world of DDS iPS-X from her own perspective.

Carrying the Story from Cannes into Daily Skincare and the Next Chapter

DDS iPS-X is a Japan-born regenerative beauty series focused on multi-functional stem cell culture fluid. Starting from its international debut at Cannes, it has drawn interest both in Japan and overseas. This appointment is a new step to extend that brand story to more consumers and to overseas distribution partners.

From a position distinct from a manufacturer’s product development or production announcements, our company takes on the role of "conveying" and "expanding" the brand value of DDS iPS-X through casting and tie-up initiatives. Going forward, we will progressively share the voices of public figures and influencers across various fields who support the brand. Please stay tuned for further updates.

Three Skincare Products Centered on DDS iPS-X

We position DDS iPS-X at the core of the brand. Alongside the flagship serum "DDS iPS-X," the brand's origin, we have added "DDS iPS Gel" for more everyday care and "DDS iPS Face Mask" for more special care, forming a three-product lineup that can be chosen to suit different occasions and needs.

The Role of ICT Strategy Research Institute Co., Ltd.

Our company is responsible for operating the DDS iPS-X brand website, overseas communications, promotion, and the development of digital pathways. Taking this appointment as an opportunity, we will further advance brand communication and buzz-building featuring Manami Hashimoto; the planning and rollout of influencer, casting, and tie-up initiatives; the sharing of the brand story built on our international debut at Cannes; the design of pathways across the official e-commerce store, brand website, video, and social media; and communications to overseas distribution partners, including France and Europe.

In contrast to a manufacturer’s product development and production announcements, our company supports the growth of the brand as a whole from the standpoint of "conveying," "expanding," and "connecting to overseas markets" the value of DDS iPS-X.

Featured Talent Profile

Manami Hashimoto. While continuing to thrive at the forefront as an actress, she is admired across a wide range of generations as a figure who combines down-to-earth charm with a poised, dignified presence.

Note: This product is a skincare product and is not a pharmaceutical or medical device. This article does not guarantee any efficacy or effect of the product. It does not contain iPS cells themselves. The content herein is subject to change without notice.

The story that began at Cannes moves into its next chapter alongside a singular artist. Through daily skincare and outreach abroad, iPS-X continues its journey toward new horizons.